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Car Styling in the 1950s

• Gentry Magazine, 1956 •

Attached is a single page essay by car-stylist William H. Grimes, a former Vice President and Director of Engineering at the Studebaker-Packard Corporation.

"Two years ago a new product philosophy was approved at Packard which gave the engineering department a green light that had not been on since 1935. This enabled us to set up a program to style future cars for the luxury field...The Packard program was launched in October, 1952, with the formation of a new styling group of young men, whose average age was 28. An advanced design section and a special section to experiment with plastics as a possible material for both parts and dies were established."

Click here to read the obituary of J.M. Studebaker.

     



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