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The Model Children
of 1940s Advertising

• Coronet Magazine, 1941 •

Attached is an article that profiles the seven most employable child models in the history of 1940s American advertising.

"The children whose pictures you see on the advertising pages of national magazines often launch their careers when they are scarcely larger than their social security numbers."

"Blonde or brunette, freckled or glamorous, these famous boys and girls help sell you everything from automobiles to safety pins...their services are paid for at a rate of about twenty or thirty dollars a day".

"Nice work if you can get it. But the maestros of the modeling agencies, John Robert Powers and Harry Conover, emphasize the fact that finding juvenile models is a difficult assignment".

"They are found, though, as evidenced by the seven youngsters whose portraits in action and personality sketches appear in the pages that follow."

Click here to read more articles about 1940s fashion models.

     




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