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Detroit Needed to Know
What Kind of Cars Americans Wanted

• Popular Mechanics, 1954 •

Attached are the results of a nationwide survey from 1954 indicating what the American automobile consumers were shopping for in cars:

• 53% of survey participants wished car designers would lighten-up on the application of chrome

• 54% preferred whitewall tires over any other kind

• 68% preferred push-button door handles

• 59% wanted jet-age hood ornaments

• 44% wished that dashboards were loaded with dials and other assorted gauges

Facts about American car ownership in the 1920s can be read here...

     




Cars Surfer
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